At the Australian Fishing Tackle Trade Show (AFTA) of 2023, attendees were treated to a showcase of the latest innovations in fishing gear. This event, a haven for tackle companies and anglers alike, promised to deliver new innovations not seen since pre-COVID. A particular trend stood out amid the lively atmosphere and discussions among attendees. It wasn’t a new reel or a high-tech rod, but rather a color making waves – PINK. This vibrant hue was the center of attention in a setting dominated by new designs and advanced fishing lures.

Historically, fishing gear has been characterized by earthy tones that blend seamlessly with aquatic environments. However, AFTA 2023 presented a shift in this norm. Many exhibitors showcased products with a touch of pink, signaling a new trend in the industry.

This shift towards pink was not a mere coincidence

This shift towards pink was not a mere coincidence. Many manufacturers revealed that the demand for this color originated from the USA. An anecdote circulated about a prototype lure, intended to be painted blue, that was mistakenly sent in its pink form to a recipient. This pink lure proved exceptionally effective during its first use, sparking interest in the color.

Why is pink the most popular color for fishing lures?

But what is driving this sudden emphasis on pink in the world of fishing? The color, often associated with softness and delicacy, seems an unlikely choice for an activity that demands patience, strength, and strategy. Yet, the reasons for its rising popularity in fishing gear are both intriguing and backed by some logical explanations:

“For the last year, the buzz colour in bluewater fishing has been pink. Across all our products, ambassadors and team around the world, the one request we have received the most has been for us to do a pink lure. Not something you would expect, hey?”

Curtis Waterman
Halco Tackle

Visibility in Water

In the vast expanse of water, where visibility can often be compromised, pink stands out. This color remains distinctly visible even in murky or slightly cloudy waters, making it easier for fish to spot the lure amidst the underwater landscape.

Contrast

Pink lures introduce a stark contrast, making them easily distinguishable objects. This deviation from the usual colors might pique the fish’s curiosity, drawing them closer.

Forage

Nature has its palette, and pink or reddish hues are not uncommon among aquatic creatures. Crustaceans and shrimp, a common prey for many fish, often exhibit these colors.

UV Reflectance

The underwater world is a play of lights and reflections. Some studies suggest that certain fish species can detect ultraviolet (UV) light, which remains invisible to the human eye. Lures with a pink hue might have UV-reflective properties, giving them an edge in UV-rich aquatic environments.

Stimulating Aggression

Colors can evoke reactions. In the underwater realm, the bright hue of pink might trigger territorial or protective instincts in fish, leading them to strike at the lure more aggressively.

Color Variation

Just as humans have preferences, fish too exhibit selectivity based on colors. Their choices can be influenced by species, habitat, feeding patterns, and more. Introducing a variety of lure colors, including unconventional ones like pink, allows anglers to experiment and find what works best in different scenarios.
The prominence of pink at AFTA 2023, from lures to hooks, marked a departure from traditional fishing gear aesthetics. This unexpected color, often linked with softer imagery, emerged as a potential game-changer.

“At Nomad Tackle, we were hounded for months to bring in a pink coloured lure. It actually began when I sent over a protype lure to the states for testing, which happened to be a pink colour, and it started catching fish. From then on, there has been this obsession with having pink lures – we delivered.”

Damon Olsen
Nomad Tackle

The unexpected rise of pink at AFTA 2023 underscores the industry’s adaptability and willingness to embrace change. While pink may seem unconventional, its practical benefits, from visibility to mimicking natural prey, offer a fresh perspective on lure design. This trend not only challenges traditional norms but also emphasizes the importance of innovation and understanding aquatic behavior in enhancing the angling experience. As the world of fishing continues to evolve, it’s clear that even the most unexpected shifts can lead to significant advancements in the sport.

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